Growing Up With Video Conferencing: When it’s What You Know, It’s What You Want ·
Forty years ago, you’d probably have a hard time convincing most offices that email would become a cornerstone of business communication. The technology just wasn’t practical, and when it doesn’t exist in a usable form it can be difficult to imagine its future ubiquity.
Of course now it’s nearly impossible to imagine a business setting without email. Most people in the workforce today grew up using email in a social setting as well as a business one. Likewise, we’re approaching an era where video conferencing will be just as essential of a communication solution.
Up and coming generations are using video collaboration across a variety of platforms from a young age. Like email, it’s not strictly for business, but instead a convenient social tool. In fact, that’s largely how it’s being used. Everything from Snapchat to Skype is offering video where there was none previously. And the next generation of employees are going to have some expectations when it comes to their collaboration.
Growing up, video conferencing is entering the lives of children earlier and earlier. It starts in the classroom, with educators using virtual field trips to broaden the experiences of their students in a cost-effective way. It also allows elementary-aged kids to connect with other schools through programs such as Global Nomads, which connects children around the world to share perspectives and provide a more holistic education experience.
Outside of school, kids begin to integrate video communication into their social lives. Platforms like Snapchat encourage brief video messages and in many cases are used instead of a simple text. Text communication conveys limited context, and this is something rapidly-socializing kids are becoming more and more attune to. And while a picture may say a thousand words? How much more can be communicated with a proper video?
Social media platforms like Facebook are rushing to stay relevant by incorporating more video aspects into their platform. Facebook now allows for live video streaming that can be shared with friends, in addition to the video chat it’s enabled through its messenger service. It’s clear that if these platforms wish to remain relevant, a video component is essential.
While video conferencing is rising in prominence for children, it’s been well established among college-age young adults for some time. It’s value as a distance education tool is undoubted. For many students, video conferencing is an integral part of their education experience, bringing previously inaccessible education opportunities much closer.
For coordinating group projects (and even just connecting with friends) young adults are opting for mediums like Google Hangouts. It’s quick, convenient and — best of all — free for the thrifty student. But it provides the value of face-to-face communication that they’ve come to expect.
And the age of phoning home is largely at an end. As nice as it is to chat with family on the phone, it’s much better to see them AND hear them. It’s hard to imagine a dorm room experience without the video tour on Skype delivered to mom and dad while walking around holding a laptop. As mobile devices become more powerful, and their cameras higher quality, this form of video conferencing is only becoming more popular.
When you’ve grown up using and expecting video conferencing to be readily available, it’s going to mean you rely on it as a communication platform. For newer generations entering the workforce, they have expectations about collaboration. And while most millennials formed experiences prior to to the ubiquitous adoption of video, the coming generations will have had no such experience.
It starts even before the job begins. Most recruiters are recognizing the value of video for sourcing talent from a larger pool. Geography no longer defines where one works, and as such the ability to interview candidates face-to-face from anywhere is becoming an increasingly valuable tool. Exceptional candidates may choose to pursue companies that offer this flexibility with recruiting, and companies that adopt video conferencing may find themselves accessing higher-caliber talent.
Once in the office, new candidates are seeking the communication they have become used to. With little experience placing phone calls or using audio conferencing, it’s imperative that companies desiring to court the best and brightest provide collaboration solutions they are familiar with.
As video conferencing becomes a larger part of our lives at an early age, newer generations are coming to expect it — not as a novelty, but as a rule. If your workplace is looking to future-proof itself, early adoption of video conferencing is essential. Interested in getting started? Contact RP1Cloud today for a free trial.
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