How to Maximize ROI With Video Conferencing ·
You’ve read about how great video conferencing is, the value it can bring your business, the flexibility it can offer your employees. Perhaps you’ve even heard from other companies using it to augment their collaborative solutions.
But it’s one thing to hear about it, and another entirely to see the results for yourself. There will be the obvious benefits – seeing remote employees become more engaged, cutting down on travel costs, and extending your hiring pool.
For the numbers people, there needs to be more evidence than just smiling faces. There needs to be hard data to support your investment – and we couldn’t agree more.
Assessing Return on Investment (ROI)
Before deciding what data to track, it’s important to understand why you want to track that data. You’ve made a not-insignificant purchase in enterprise-grade video conferencing software and you want to make sure it’s worth it. But how to tell?
First, determine what you want out of video conferencing. If it’s being used to increase remote meeting efficiency, ensure your meeting times are being tracked to see if they’re getting shorter. If it’s to reduce costs on travel, determine exactly how much money was saved.
Every business is different, and will benefit differently from the implementation of video conferencing. As you prepare to make the move to video collaboration, assess which metrics you’ll measure to assess your ROI so optimization can take place down the road.
Focusing On Adoption
The number one number to concentrate on when gauging the success of your video conferencing implantation is the user adoption. In essence, are people actually using the solution you bought? And if so how?
One universal truth is that people are resistant to change which affects workflows they’ve become comfortable with. If you’ve had success with simple audio conferencing for decades, rocking the boat can seem ill advised. Here, the phrase “if it ain’t broke, don’t fix it” competes with a desire to innovate.
Finding a solution that incorporates a lot of familiar processes is a good idea. More than that, it’s essential to track and measure how people are using new solutions to ensure adoption is taking place in the expected framework.
If your people aren’t using your new solution, you need to know why. If the reasons are valid, it may mean changing tact. However, if it’s merely exposure, access or any other reason that can be addressed, it can be a simple fix.
The easiest way to track your ROI with video conferencing is to find a solution with built-in analytics. That’s why RP1Cloud’s latest update features a comprehensive analytics function to track the use of your collaboration solution.
Now, you can measure exactly who, when and how your video conferencing is being used. By caturing these metrics, you’ll have a more holistic picture of your collaboration, and the ability to upgrade if there is room for expansion.
We wanted to put are money where our mouth is. You no longer have to take our word that video conferencing is going to revolutionize your business. With RP1Clouds new portal and analytics feature, you’ll have the ability to see exactly how you’re benefiting.
Don’t wait – try RP1Cloud today for free to check out the latest features.
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